If you’re a small business wondering where to start with Social Media, then there are some easy wins which can help you to develop your presence online. We know how time-consuming Social Media can be for you (it can take over your life), but by setting aside 30 minutes a week, you can start to build and engage with your following.
So, what can be done?
1) Follow your Customers
The first starting point would be to follow your customers. Why not pick 20 customers you’ve successfully worked with over the last 12 months and see if they’re on Twitter, Facebook, Instagram and LinkedIn. Follow them and then start sharing their news, liking their updates and comment where appropriate. You show that you’re interested in what’s going on within their business and the chance of repeat business will increase dramatically.
2) Write 5 blogs which will be of interest to your audience.
By committing to writing 5 blogs, you will have content to point your Social Media to. So once you’ve written your blogs you can then tweet about them or post to Facebook / LinkedIn or Instagram with a link back to the blog. If you want inspiration of what to write your blogs about, think about what your audience will be interested in, then try to find something that will be useful to them (like we’ve tried to do with these 5 tips!).
3) Use Social Media Scheduling Tools
Once you’ve written the blogs, the next thing to do is to schedule the posts to go out. The best way to do this is to use a scheduling tool like Hootsuite, Buffer or Sendible which will mean that you can set up a weeks schedule in double quick time. Don’t be afraid to link to the same blog or content each week, just vary the message within your post.
4) Post Regularly
Even if you can’t commit to posting each day, the key is to still post consistently. Many companies go through stages where they will post a great deal of content in a short space of time and then stop for months on end. This type of approach will not provide you with the growth and engagement that you’re looking for – you would be better served, by staging the messages over a number of weeks or months.
5) Be an informer and not a meformer
The best advice we have seen is to strive to be an informer and not a meformer – https://lifehacker.com/be-an-informer-not-a-meformer-to-get-more-followers-1583508468. The main message is to share the news of others, preferably news or content that is of relevance to your customer base (or even better news from your customers), let’s face it, no-one wants to hear from Companies (or friends) who are only talking about themselves! – so get sharing!
Socially Said support organisations with their Social Media strategy, finding the time to post content, engage with audiences and drive the growth of your social channels.